When you have a new business online, what you instantly plan to do for it to gain recognition and direct cash is to use Pay-Per-Click (PPC) for exposure. Many online real estate agents however, overlook the tiny detail that there is still a chance that this method may make or break their online business.You need to make sure that you know more than the introductory fee of major search engines such as Yahoo! and Google. It does sound enticing, not to mention affordable. What with only paying $30 to Yahoo! as deposit fee, and $0.10 per minimum bid or $5 account activation fee for Google AdWords program and $0.01 per click minimum bid; can already start your PPC money venture.But then again, it’s not going to hurt to read and learn more about the PPC services. What you didn’t know can be good for you too. With real estate as your frontline online marketing business, first, you must choose the correct keyword. If you don’t have the correct keyword used, you will generate too much traffic which is not relevant to your Real Estate niche and too few interested visitors.Choose the correct keyword, correct means being your target niche for your real estate business. Popularity. That’s what keywords is all about. When you have chosen what keyword you want to use, check if it’s a highly popular one that can get you traffic that’s really meant for your real estate website and won’t ruin your budget right away.From keywords, we then go to ads. Do not let any online ads for PPC be read by non-related online customers. This means that you should put extra careful with the words for your ads. A word like “free” or a message that goes “we’re the answer to your needs” is such a vague message. Don’t waste your money by paying for clicks that didn’t have anything to do with your real estate website and services.Lastly, keep in mind to always double check what you need to do on the net. If you encounter any problem with your PPC service, you may have overlooked some important details at the very beginning. If you’re new in advertising with PPC, take the time to check your campaign first before submitting it, whereas for existing ones, use your resources and optimize.